With a growing need to stand out in IKEA stores, Taskrabbit embarked on a three-year journey to redesign its global signage identity.

From start to finish, I led the redesign of Taskrabbit's signage in IKEA stores worldwide and worked with stakeholders across the two businesses. I often encountered conflicting and ambiguous creative directions, which resulted in limitations to the design and many rounds of revisions. Working on this project taught me how to adapt and find creative workarounds around strict brand limitations. The new signage meets stakeholder objectives while differentiating the Taskrabbit brand in IKEA stores.