OOH Lyrics Campaign
Overview
In July 2024, Taskrabbit launched the North American Lyrics Campaign, the biggest OOH brand campaign in North America since 2019, and served across four major metros (New York, Chicago, Boston, and Toronto). The goal was to grow key metro markets, amplify brand awareness, and remind audiences of Taskrabbit services and priority categories.
My Role
From start to finish, I led the design execution for the entire program, including driving alignment across a large stakeholder group with several SLT members. I took a bolder approach to creating vibrant, eye-catching designs in a busy city landscape, resulting in greater Taskrabbit brand exposure to millions of commuters and potential new customers in key priority market areas for the business.
