Taskrabbit Brand Guidelines
Overview
Even with the successful launch of Taskrabbit’s rebrand, our design organization encountered major operational challenges due to sub-par assets and brand guidelines provided by our contracted creative agency. These assets completely lacked any guidelines for visual strategy (logo, color, typography, graphic elements, iconography, photography, and application), which created business-wide challenges.
My Role
In partnership with different teams and stakeholders at Taskrabbit, I spearheaded the overhaul of our brand guidelines and established clear standards/practices for the broader business, which enabled the company to have more autonomy in implementing our brand identity and move much more efficiently in executing our goals.
